For 2018 they will double the turnover of 2017 reaching 2.5 million euros. They currently have 110 multi-brand points of sale, three own stores in Madrid, Sotogrande and Seville, and two franchises in Valencia and Portugal. In addition to three corners in El Corte Inglés and two more to be opened in February 2019. In terms of international expansion, they are going to focus their greatest efforts in a first phase with possible store openings in Holland and England.
We started in 2014, 2015 and 2016 retaking customers, making ourselves known in Madrid, getting to know the textile because selling in own store is very different from doing it in multi-brand. In 2017 we decided to start growing and after six months of business plan we sat down with the first franchisee in Lisbon and with El Corte Ingles (Palma de Mallorca and Pozuelo de Alarcón). And in September 2018 we opened franchises in Valencia, El Corte Ingles in Castellana (Madrid) and the Seville store which is our own with local partners.
The Sevillian brand, in the midst of an expansion process, opens its first two corners in the department stores of Palma and Pozuelo de Alarcón. In addition, it will be present at the Expofranquicias 2018 fair to be held from April 19 to 21 at IFEMA (Madrid).
The brand thus consolidates its expansion by increasing its presence throughout the Iberian Peninsula. Its recent opening in Lisbon, together with the existing stores in Madrid and Sotogrande, consolidate Scotta 1985’s business model.
Scotta 1985 is undoubtedly an excellent investment option, and for this reason, anyone interested in such an interesting alternative in the world of fashion and trends will have the opportunity to obtain more information at the Expofranquicia 2018 trade fair, which will take place from April 19 to 21 in Pavilion 4 of Ifema. There, at stands 4B15 and 4C04, the Be Franquicia consulting team will offer all the information of interest to potential investors.
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To drive growth, the company is betting on its ecommerce as one of its main strategic vectors. The main objective is to achieve that by the end of 2019 the Scotta 1985. online store will represent 25% of total sales.
Without going any further, Serra started several businesses before beginning his career in men’s fashion, from an event organization company to a mobile application. And, at the moment, he combines the management of Scotta 1985, with the management of other previous projects such as Winderbs, a company dedicated to the development of work uniforms.